Sponsor

Partnership Levels

OVERALL BENEFITS

  • Opportunity to be associated with one of Detroit’s signature annual philanthropic efforts to help the homeless & hungry, led by Grammy-Nominated Motown Recording Artist KEM
  • Inclusion in widespread local and national media coverage as a community leader in promotions prior to, during and after KEM’s Mack & Third event
  • Visibility as a champion of KEM’s objectives to feed the hungry, to assist organizations that help the homeless and to increase awareness for health & welfare promotion
  • Visibility at KEM’s annual Mack & Third event thatchosts 55,000 guests and dozens of media outlets
  • Inclusion in the promotion of KEM’s efforts to mobilize Detroit’s corporate and residential communities for “A Call to Service”

EXCLUSIVE PARTNERSHIPS

  • TITLE PARTNER
  • A MEAL & A MESSAGE PARTNER
  • DONATION & FOOD DRIVE ZONE PARTNER
  • HEALTH CARE ROW PARTNER
  • VIP HOSPITALITY PARTNER
  • MERCHANT ROW PARTNER
  • CHILDREN’S VILLAGE PARTNER
  • BEAUTIFICATION & RESTORATION DAYS PARTNER
  • LIVE STREAM PARTNER
  • TEXT TO DONATE PARTNER
  • PARK AT THE PARK PARTNER

TITLE PARTNER

$75,000 (exclusive)

Working Event Title:

“KEM & (Company Name) Present: Mack & Third LIVE 2014”

Long Event Title:

“KEM & (Company Name) Present: Mack & Third LIVE 2014: A Call To Service”

 

EXCLUSIVE BENEFITS FOR TITLE PARTNER:

  • Inclusion in title of the “KEM Mack & Third LIVE” event
  • Inclusion as “Title Partner” in all mentions of event via media, advertising, social media, interviews, event signage, promotional materials, press releases and merchandise
  • Press release dedicated to the announcement of your Title Partnership status
  • Large banner prominently displayed center stage with logo placement as Title Partner
  • Logo inclusion on large side stage banners as Presenting Partner
  • Appearance on stage with KEM during event
  • Opportunity to present large check to KEM on stage
  • Live mentions/acknowledgments during the show from the stage
  • Mentions on KEM/Mack & Third social sites (Facebook: 737.2k fans / Twitter: 67.2k followers)
  • Inclusion on the Live Stream broadcast with a 15-second commercial when fans link to live stream of concert
  • Top-of-page inclusion on all printed materials related to event
  • Logo & link to website from mackandthird.org
  • Two (2) 20×10 booths available for corporate product/materials distribution
  • Twenty (20) Mack & Third T-Shirts
  • Twenty (20) Passes to dedicated, secured VIP seating identified with your logo and twenty (20) passes to Hospitality Tent
  • Twenty (20) Passes for Sponsor Reception; Park Beautification & Restoration Days including Meet & Greet w/KEM
  • Opportunity for your company’s employee volunteers to participate in Beautification Day (Saturday) and Restoration Day (Monday) events
  • Opportunity to host Sponsor Thank You Reception following the event

MEAL & A MESSAGE PARTNER

$40,000 (exclusive)

“(Company Name) Presents: A Meal & A Message from KEM”

To kick off the day, KEM delivers a personal message to 1,500 homeless honorees, and a hot meal is served in the Meal & A Message area.

EXCLUSIVE BENEFITS FOR ‘A MEAL & A MESSAGE’ PARTNER:

  • Press release dedicated to the announcement of your ‘A Meal & A Message’ Partnership status
  • Opportunity to appear with KEM at his “Message” portion of “A Meal & A Message”
  • Inclusion in all mentions of “A Meal & A Message” via media, advertising, social sites, interviews, promotional materials, press releases and merchandise
  • Large banner prominently displayed in “A Meal & A Message” area
  • Logo inclusion on large side stage banners
  • Opportunity to present large check to KEM on stage
  • Live mention/acknowledgment during the show from the stage
  • Logo inclusion on all printed materials related to the event
  • Mentions on KEM/Mack & Third social sites (Facebook: 737.2k fans / Twitter: 67.2k followers)
  • Logo & link to website from mackandthird.org
  • One (1) 20×10 booth available for corporate product/materials distribution
  • Twelve (12) Mack & Third T-Shirts
  • Twelve (12) Passes to VIP seating and twelve (12) passes to Hospitality Tent
  • Twelve (12) Passes for Sponsor Reception; Park Beautification & Restoration Days including Meet & Greet w/KEM
  • Opportunity for your company’s employee volunteers to participate in Beautification Day (Saturday) and Restoration Day (Monday) events
  • Invitation to attend Sponsor Thank You Reception following the event

FOOD DRIVE & DONATION ZONE PARTNER

$40,000 (exclusive)

“(Company Name) Food Drive & Donation Zone”

Food collection & donation tent located at entrance to event where fans will donate canned goods & nonperishables to KEM’s Mack & Third foundation

EXCLUSIVE BENEFITS FOR FOOD DRIVE & DONATION ZONE PARTNER:

  • Press release dedicated to the announcement of your Food Drive & Donation Zone Partnership status
  • Opportunity to appear with KEM at his ‘in-store’ food drive appearances
  • Opportunity to have banner displayed at ‘in-store’ food drive appearances
  • Inclusion in all mentions of the Food Drive & Donation Zone via media, advertising, social sites, interviews, promotional materials, press releases and merchandise
  • Large banner prominently displayed in the Food Drive & Donation Zone area
  • Logo inclusion on large side stage banners
  • Opportunity to present large check to KEM on stage
  • Live mention/acknowledgment during the show from the stage
  • Logo inclusion on all printed materials related to the event
  • Mentions on KEM/Mack & Third social sites (Facebook: 737.2k fans / Twitter: 67.2k followers)
  • Logo & link to website from mackandthird.org
  • One (1) 20×10 booth available for corporate product/materials distribution
  • Twelve (12) Mack & Third T-Shirts
  • Twelve (12) Passes to VIP seating and twelve (12) passes to Hospitality Tent
  • Twelve (12) Passes for Sponsor Reception; Park Beautification & Restoration Days including Meet & Greet w/KEM
  • Opportunity for your company’s employee volunteers to participate in Beautification Day (Saturday) and Restoration Day (Monday) events
  • Invitation to attend Sponsor Thank You Reception following the event

HEALTH CARE ROW

$40,000 (exclusive)

“(Company Name) Health Care Row”

As a service to the community, a variety of free healthcare screenings & services are available throughout the day. In this area, many of the partners that provide free services to the homeless and underinsured will be onsite to distribute information and to offer assistance.

EXCLUSIVE BENEFITS FOR HEALTH CARE ROW PARTNER:

  • Press release dedicated to the announcement of your Health Care Row Partnership status
  • Opportunity to appear with KEM at his health screening on event day
  • Inclusion in all mentions of Health Care Row via media, advertising, social sites, interviews, promotional materials, press releases and merchandise
  • Large banner prominently displayed in the Health Care Row area
  • Logo inclusion on large side stage banners
  • Opportunity to present large check to KEM on stage
  • Live mention/acknowledgment during the show from the stage
  • Logo inclusion on all printed materials related to the event
  • Mentions on KEM/Mack & Third social sites (Facebook: 737.2k fans / Twitter: 67.2k followers)
  • Logo & link to website from mackandthird.org
  • One (1) 20×10 booth available for corporate product/materials distribution
  • Twelve (12) Mack & Third T-Shirts
  • Twelve (12) Passes to VIP seating and twelve (12) passes to Hospitality Tent
  • Twelve (12) Passes for Sponsor Reception; Park Beautification & Restoration Days including Meet & Greet w/KEM
  • Opportunity for your company’s employee volunteers to participate in Beautification Day (Saturday) and Restoration Day (Monday) events
  • Invitation to attend Sponsor Thank You Reception following the event

VIP HOSPITALITY

$30,000 (exclusive)

“(Company Name) VIP Hospitality”

Hospitality tent that will be accessed by Mack & Third sponsors & VIPs throughout the event

EXCLUSIVE BENEFITS FOR VIP HOSPITALITY PARTNER:

  • Press release dedicated to the announcement of your VIP Hospitality status
  • Inclusion in all mentions of VIP Hospitality via advertising, social sites, promotional materials, press releases and merchandise
  • Large banner prominently displayed in the VIP Hospitality area
  • Logo inclusion on large side stage banners
  • Opportunity to present large check to KEM on stage
  • Live mention/acknowledgment during the show from the stage
  • Logo inclusion on all printed materials related to the event
  • Mentions on KEM/Mack & Third social sites (Facebook: 737.2k fans / Twitter: 67.2k followers)
  • Logo & link to website from mackandthird.org
  • One (1) 20×10 booth available for corporate product/materials distribution
  • Ten (10) Mack & Third T-Shirts
  • Ten (10) Passes to VIP seating and ten (10) passes to Hospitality Tent
  • Ten (10) Passes for Sponsor Reception; Park Beautification & Restoration Days including Meet & Greet w/KEM
  • Opportunity for your company’s employee volunteers to participate in Beautification Day (Saturday) and Restoration Day (Monday) events
  • Invitation to attend Sponsor Thank You Reception following the event

MERCHANT ROW

$30,000 (exclusive)

“(Company Name) Merchant Row”

Row of Food and Craft vendors open throughout the entire event

EXCLUSIVE BENEFITS FOR MERCHANT ROW PARTNER:

  • Press release dedicated to the announcement of our Merchant Row status
  • Inclusion in all mentions of Merchant Row via advertising, social sites, promotional materials, press releases and merchandise
  • Large banner prominently displayed in the Merchant Row area
  • Logo inclusion on large side stage banners
  • Opportunity to present large check to KEM on stage
  • Live mention/acknowledgment during the show from the stage
  • Logo inclusion on all printed materials related to the event
  • Mentions on KEM/Mack & Third social sites (Facebook: 737.2k fans / Twitter: 67.2k followers)
  • Logo & link to website from mackandthird.org
  • One (1) 20×10 booth available for corporate product/materials distribution
  • Ten (10) Mack & Third T-Shirts
  • Ten (10) Passes to VIP seating and ten (10) passes to Hospitality Tent
  • Ten (10) Passes for Sponsor Reception; Park Beautification & Restoration Days including Meet & Greet w/KEM
  • Opportunity for your company’s employee volunteers to participate in Beautification Day (Saturday) and Restoration Day (Monday) events
  • Invitation to attend Sponsor Thank You Reception following the event

CHILDREN’S VILLAGE

$30,000 (exclusive)

“(Company Name) Children’s Village”

Play area designated for children with ongoing craft activities and games throughout the event

EXCLUSIVE BENEFITS FOR CHILDREN’S VILLAGE PARTNER:

  • Press release dedicated to the announcement of your Children’s Village status
  • Inclusion in all mentions of Children’s Village via advertising, social sites, promotional materials, press releases and merchandise
  • Large banner prominently displayed in the Children’s Village area
  • Logo inclusion on large side stage banners
  • Opportunity to present large check to KEM on stage
  • Live mention/acknowledgment during the show from the stage
  • Logo inclusion on all printed materials related to the event
  • Mentions on KEM/Mack & Third social sites (Facebook: 737.2k fans / Twitter: 67.2k followers)
  • Logo & link to website from mackandthird.org One (1) 20×10 booth available for corporate product/materials distribution
  • Ten (10) Mack & Third T-Shirts
  • Ten (10) Passes to VIP seating and ten (10) passes to Hospitality Tent
  • Ten (10) Passes for Sponsor Reception; Park Beautification & Restoration Days including Meet & Greet w/KEM
  • Opportunity for your company’s employee volunteers to participate in Beautification Day (Saturday) and Restoration Day (Monday) events
  • Invitation to attend Sponsor Thank You Reception following the event

BEAUTIFICATION & RESTORATION DAYS

$25,000 (exclusive)

“(Company Name) Beautification & Restoration Days”

In preparation for Mack & Third, nearly 200 volunteers gather on SATURDAY to set up and to beautify the park, with KEM making an appearance to greet volunteers. On MONDAY, the volunteers restore the park to its original state.

EXCLUSIVE BENEFITS FOR BEAUTIFICATION & RESTORATION DAYS PARTNER:

  • Opportunity to appear with KEM at Beautification Day (Saturday)
  • Inclusion in all mentions of Beautification & Restoration Days via advertising, social sites, promotional materials, press releases and merchandise
  • Large banner prominently displayed during Beautification & Restoration Days
  • Logo inclusion on large side stage banners
  • Live mention/acknowledgment during the show from the stage
  • Logo inclusion on all printed materials related to the event
  • Mentions on KEM/Mack & Third social sites (Facebook: 737.2k fans / Twitter: 67.2k followers)
  • Logo & link to website from mackandthird.org
  • One (1) 20×10 booth available for corporate product/materials distribution
  • Eight (8) Mack & Third T-Shirts
  • Eight (8) Passes to VIP seating and ten (10) passes to Hospitality Tent
  • Eight (8) Passes for Sponsor Reception; Park Beautification & Restoration Days including Meet & Greet w/KEM
  • Opportunity for your company’s employee volunteers to participate in Beautification Day (Saturday) and Restoration Day (Monday) events
  • Invitation to attend Sponsor Thank You Reception following the event

LIVE STREAM PARTNER

$20,000 (exclusive)

“(Company Name) Live Stream”

KEM Mack & Third LIVE will be streamed live at mackandthird.org. Fans around the globe can view the entire concert online for free by simply registering as a fan of KEM.

EXCLUSIVE BENEFITS FOR LIVE STREAM PARTNER:

  • Inclusion in all mentions of Live Stream via advertising, social sites, promotional materials, press releases and merchandise
  • Large banner prominently displayed in the Live Stream/Video area
  • Logo inclusion on large side stage banners Live mention/acknowledgment during the show from the stage
  • Logo inclusion on all printed materials related to the event
  • Mentions on KEM/Mack & Third social sites (Facebook: 737.2k fans / Twitter: 67.2k followers)
  • Logo & link to website from mackandthird.org
  • One (1) 20×10 booth available for corporate product/materials distribution
  • Eight (8) Mack & Third T-Shirts
  • Eight (8) Passes to VIP seating and ten (10) passes to Hospitality Tent
  • Eight (8) Passes for Sponsor Reception; Park Beautification & Restoration Days including Meet & Greet w/KEM
  • Opportunity for your company’s employee volunteers to participate in Beautification Day (Saturday) and Restoration Day (Monday) events
  • Invitation to attend Sponsor Thank You Reception following the event

TEXT TO DONATE

$20,000 (exclusive)

“(Company Name) Text to Donate Zone”

Fans attending the concert and viewing the online Live Stream will be encouraged to text a special keyword to donate funds to benefit KEM’s Mack & Third foundation.

EXCLUSIVE BENEFITS FOR TEXT TO DONATE PARTNER:

  • Inclusion in all mentions of Text to Donate program via media, advertising, social sites, promotional materials, press releases and merchandise
  • Large banner prominently displayed in the Donation Zone area
  • Logo inclusion on large side stage banners
  • Live mention/acknowledgment during the show from the stage
  • Logo inclusion on all printed materials related to the event
  • Mentions on KEM/Mack & Third social sites (Facebook: 737.2k fans / Twitter: 67.2k followers)
  • Logo & link to website from mackandthird.org
  • One (1) 20×10 booth available for corporate product/materials distribution
  • Eight (8) Mack & Third T-Shirts
  • Eight (8) Passes to VIP seating and ten (10) passes to Hospitality Tent
  • Eight (8) Passes for Sponsor Reception; Park Beautification & Restoration Days including Meet & Greet w/KEM
  • Opportunity for your company’s employee volunteers to participate in Beautification Day (Saturday) and Restoration Day (Monday) events
  • Invitation to attend Sponsor Thank You Reception following the event

PARK AT THE PARK

$10,000 (exclusive)

“(Company Name) Parking Zone”

Fenced-in event parking area at park

EXCLUSIVE BENEFITS FOR PARK AT THE PARK PARTNER:

  • Inclusion in all mentions of Parking Area via advertising, social sites, promotional materials, press releases and merchandise
  • Large banner prominently displayed at entrance to the Parking area
  • Logo inclusion on large side stage banners
  • Logo inclusion on all printed materials related to the event
  • One (1) 20×10 booth available for corporate product/materials distribution
  • Six (6) Mack & Third T-Shirts
  • Six (6) Passes to VIP seating and ten (10) passes to Hospitality Tent
  • Six (6) Passes for Sponsor Reception; Park Beautification & Restoration Days including Meet & Greet w/KEM
  • Opportunity for your company’s employee volunteers to participate in Beautification Day (Saturday) and Restoration Day (Monday) events
  • Invitation to attend Sponsor Thank You Reception following the event

STAFF CATERING

$7,500

Prepared food for 500 people ($15/person)

SELECT BENEFITS FOR STAFF CATERING PARTNER:

  • Logo inclusion on large side stage banners
  • One (1) 20×10 booth available for corporate product/materials distribution/sale
  • Four (4) Mack & Third T-Shirts
  • Four (4) Passes to VIP seating and ten (10) passes to Hospitality Tent
  • Four (4) Passes for Sponsor Reception; Park Beautification & Restoration Days including Meet & Greet w/KEM
  • Opportunity for your company’s employee volunteers to participate in Beautification Day (Saturday) and Restoration Day (Monday) events
  • Invitation to attend Sponsor Thank You Reception following the event

SPONSOR CATERING

$7,500

Prepared food for 250 people ($30/person)

SELECT BENEFITS FOR SPONSOR CATERING PARTNER:

  • Logo inclusion on large side stage banners
  • One (1) 20×10 booth available for corporate product/materials distribution/sale
  • Four (4) Mack & Third T-Shirts
  • Four (4) Passes to VIP seating and ten (10) passes to Hospitality Tent
  • Four (4) Passes for Sponsor Reception; Park Beautification & Restoration Days including Meet & Greet w/KEM
  • Opportunity for your company’s employee volunteers to participate in Beautification Day (Saturday) and Restoration Day (Monday) events
  • Invitation to attend Sponsor Thank You Reception following the event

MACK & THIRD FRIEND

$5,000

SELECT BENEFITS FOR MACK & THIRD FRIEND PARTNER:

  • Logo inclusion on large side stage banners
  • Two (2) Mack & Third T-Shirts
  • Two (2) Passes to VIP seating and ten (10) passes to Hospitality Tent
  • Two (2) Passes for Sponsor Reception; Park Beautification & Restoration Days including Meet & Greet w/KEM
  • Opportunity for your company’s employee volunteers to participate in Beautification Day (Saturday) and Restoration Day (Monday) events
  • Invitation to attend Sponsor Thank You Reception following the event

IN-KIND GIFT

$2,000

SELECT BENEFITS FOR IN-KIND GIFT PARTNER:

  • Logo inclusion on large side stage banners
  • Opportunity for your company’s employee volunteers to participate in Beautification Day (Saturday) and Restoration Day (Monday) events
  • Invitation to attend Sponsor Thank You Reception following the event

BROADCAST/PRINT/RADIO MEDIA PARTNER

Value TBD

PROVIDE:

To kick off the day, KEM delivers a personal message to 1,500 homeless honorees, and a hot meal is served in the Meal & A Message area.

  • Event Public Service Announcements/Advertising
  • On-Air Mentions/Printed Story by organization Anchor/Host/Editor
  • Interview with KEM in studio
  • Online promotion of Mack & Third event on website & social sites – include mentions of @MusicByKEM and @MackAndThird, and post link to www. mackandthird.org
  • Coverage of Mack & Third on event day

SELECT BENEFITS FOR MEDIA PARTNER:

(contingent upon value of partnership)

  • Access to interview KEM on event day
  • Inclusion in all mentions of Media Partnership via advertising, social sites, promotional materials, press releases and merchandise
  • Logo inclusion on large side stage banners
  • Live mention/acknowledgment during the show from the stage
  • Logo inclusion on all printed materials related to the event
  • Mentions on KEM/Mack & Third social sites (Facebook: 737.2k fans / Twitter: 67.2k followers)
  • Logo & link to website from mackandthird.org
  • One (1) 20×10 booth available for corporate product/materials distribution
  • Ten (10) Mack & Third T-Shirts
  • Ten (10) Passes to VIP seating and ten (10) passes to Hospitality Tent
  • Ten (10) Passes for Sponsor Reception; Park Beautification & Restoration Days including Meet & Greet w/KEM
  • Opportunity for your company’s employee volunteers to participate in Beautification Day (Saturday) and Restoration Day (Monday) events
  • Invitation to attend Sponsor Thank You Reception following the event